There's a real artistic element to being an entrepreneur.
You have to create a brand from nothing. You have to think of your colour scheme, your wording, imagery and even the service you offer in a very creative way.
It's not enough to simply start publishing things randomly. There has to be an even flow to your work and the things you bring to your audience. If it's not there, you risk confusing your audience and subsequently losing business.
But as you're creating your small empire, remember this; you're the artist, not the critic.
Have you ever had an idea to start a new project that's got you feeling super excited? Have you ever sat on the idea for so long that doubt started creeping up on you? Have you ever given up on the idea before you've even begun it?
Or maybe you've worked on the idea. You've created your new project and launched it but now you're too scared to promote it because you're afraid of how others might receive it?
This is what happens when we start criticising our own work. When we start allowing in destructive thoughts like, 'it doesn't look professional enough' or 'my writing is shit'.
And while we're busy doing all the critiquing, we leave the door open for doubt and fear to come in also.
Before we know it, we're scrapping an idea that could have potentially made us a lot of money or inspired someone to do better for themselves.
Here's something to consider:
Your perception of your work will never align with the perception your audience have of your work.
Ever heard the saying, 'You're your own worst critic'? Well, they didn't lie.
There have been several times in my own career when I've sat down and written/created something that felt effortless to me and pressed publish despite thinking, 'this is rubbish'. Surprisingly, those are also the times when I get the most positive feedback on my work from my audience.
You know why? Because those are the times when I let down my guard and create simply for the fact that I believe in my craft as the artist - it's the times when I create from a place of authenticity. A place that acknowledges the fear but does the shit anyway.
It doesn't mean that every time you put something out there, sans self-critique, that the world will fall to your feet. It just means that your artistic sense can flow easier and you can start creating content, projects and products more effortlessly.
But wait, I can almost hear you saying; you have to be able to constructively criticise your own work in order to better serve your audience.
And you're right - you do need to constructively criticise your own work... once it's created/launched/published. Once your audience starts receiving it and reacting to it.
The moment your work has an impact one way or another on your audience, is time to start constructively criticising it, adjusting it and potentially making it better next time if and when it's needed. No sooner than that!
But before you can reach that stage, you have to have a completed product. And in order to have that you have to make a decision to be the artist you know you can be.
Fully committing yourself to being the artist is what separates entrepreneurs from professional procrastinators.
Which one are you?